Right at the intersection of Ronald Reagan Boulevard and Union Hill Road, a $2 to $3 billion mixed-use development is set to fundamentally reshape South Forsyth. The Gathering at South Forsyth covers 84 to 100 acres and is modeled after The Battery Atlanta - and if you're evaluating real estate in some of the best neighborhoods in Forsyth County, it's already part of the conversation.
As of mid-2026, the project is still in planning and construction phases. But buyers aren't waiting for a ribbon-cutting to start asking questions, and they shouldn't have to.
An Overview of The Gathering at South Forsyth
The centerpiece is a planned 18,000- to 18,500-seat indoor arena. Developers have positioned it as a major venue for concerts, sporting events, and potentially an NHL expansion franchise - though that last piece is still being sorted out.
Surrounding the arena, the site plan calls for residential units, office space, a hotel, and retail throughout. The final shape of the district is still taking form, but in terms of scale, this project is among the largest mixed-use undertakings in Georgia.
Where the Development Sits
The site sits right off Ronald Reagan Boulevard, firmly within the South Forsyth submarket. That location puts it in direct contact with the county's major thoroughfares and positions it as a commercial anchor for the neighborhoods surrounding it.
This corridor has been a focal point for new construction and infrastructure investment in Forsyth County for some time. A multi-billion-dollar arena complex doesn't change that trend - it accelerates it.
Real Estate Options Around the Development
There's no established median home price for properties inside The Gathering itself. The residential units are planned, but specific floor plans, property types, and pricing haven't come to market yet. You're not missing anything - it just isn't out there.
What you can work with is the broader Forsyth County market. As of summer 2026, the county-wide median sale price sits around $612,000.
Current Home Prices in South Forsyth
In the immediate South Forsyth submarket, homes are generally trading between $580,000 and $650,000. County-wide inventory is hovering around 1,537 available homes, which translates to roughly 3.8 months of supply. Most properties in this price range are going under contract in about 41 days.
One thing worth flagging: there's a separate, entirely unrelated Brock Built community in Alpharetta also called "The Gathering." That one has townhomes starting around $500,000 and single-family homes near $1.3 million. It has nothing to do with the arena project in Forsyth County, but it creates enough confusion online that I bring it up with every buyer who asks.
Dining, Shopping, and Daily Commutes
Nothing is open inside The Gathering at South Forsyth right now. Heavy equipment is doing the work, not restaurants. The acreage is actively transitioning, and the dining and retail environment that developers are planning is still a future-tense conversation.
Later phases aim to create a walkable concentration of services - casual eateries, fine dining, retail storefronts - designed to serve both arena visitors and the people who'll actually live on-site. Until that materializes, residents in the surrounding South Forsyth neighborhoods are running their errands along the GA-400 corridor, same as they've been doing.
Future Restaurants and Retail
No specific restaurant tenants have been announced. The plan is a curated mix of dining and retail to support the hotel, office workers, and the arena crowd - but the details are still being assembled.
GA-400 is the spine of the daily commute to Atlanta for this part of the county. Traffic patterns will shift as the arena gets closer to opening, though what that looks like in practice hasn't been detailed yet.
Schools, Healthcare, and Local Climate
The Ronald Reagan Boulevard and Union Hill Road site falls within Forsyth County Schools, the public district serving the entire county. Students in the neighborhoods bordering the development generally attend South Forsyth-area schools - including South Forsyth High School, which offers an International Baccalaureate program for enrolled students.
It's a well-resourced district, and if you're coming from outside Forsyth County, that tends to be one of the first things buyers notice about this area.
Hospitals and Medical Centers
Northside Hospital Forsyth is right down Ronald Reagan Boulevard in Cumming, GA - genuinely close to the development site. U.S. News ranks it 9th best hospital in Georgia and 7th in the Atlanta area. For a general medical and surgical hospital, that's a meaningful rating if you're weighing daily quality of life.
On climate: this is Georgia. Summers are hot and humid, winters are mild and short. Year-round construction on the arena site is entirely feasible, and that's exactly what's happening.
Frequently Asked Questions
How is The Gathering at South Forsyth expected to impact home values in Forsyth County, GA?
It's still too early to know. The $2 to $3 billion project is in its early phases, and the broader South Forsyth submarket currently has a median home price between $580,000 and $650,000. The arena is expected to function as a major commercial anchor for the surrounding area, but the actual effect on values will come into focus as construction progresses.
What is the timeline for residential construction to begin at The Gathering?
The development is in planning and early construction phases. The site plan includes residential units alongside the arena, hotel, and office space, but specific dates for when residential construction will roll out haven't been announced.
Will there be condos or single-family homes available to buy inside The Gathering development?
The project includes residential units, but the exact breakdown - condos, townhomes, single-family homes - hasn't been released. Keep an eye on the development as it moves into later phases; that's when the housing mix should become clear.
Are Forsyth County property taxes expected to increase to fund the new arena at The Gathering?
The current plans for the $2 to $3 billion mixed-use development don't outline specific changes to Forsyth County property taxes. The financial structure and tenant agreements, including anything related to a potential NHL franchise, are still being finalized.
How will the county handle the traffic impact on GA-400 for neighborhoods located near the new development?
The project sits at Ronald Reagan Boulevard and Union Hill Road, near the county's major routes. An 18,000-seat arena will draw real traffic volume, but specific mitigation plans for GA-400 weren't detailed in the initial site announcements.
What happens to the surrounding real estate and retail plans if The Gathering doesn't secure an NHL franchise?
The 84- to 100-acre project is designed as a mixed-use entertainment hub modeled after The Battery Atlanta - built around concerts and sporting events broadly, not just hockey. The site plan includes the arena, retail, dining, office space, and residential units regardless of whether an NHL franchise lands here.
